Target wants shoppers to notice its prices – Chicago Tribune

Target acknowledged on Wednesday that it has a long way to go to nurse its troubled business back to health, as the big-box giant reported that traffic to its stores declined in the most recent quarter, as did sales at its stores open more than a year.

The retailer said it is focusing on a crucial problem: Even as it has made strides in departments such as home decor and kids’ clothing, it has not done a good enough job of convincing shoppers that it is a destination for low prices on everyday grocery and household items.

“We believe that consumer perception of value at Target has not reflected how low our out-the-door prices are,” Brian Cornell, Target’s chief executive, said on a conference call with investors.

The chain is investing in new marketing campaigns to try to change shoppers’ attitudes about this, but executives caution that they expect it will take time to show an effect.

Target wants shoppers to notice its prices – Chicago Tribune

Leave a Reply

Featured Links

    Search Archive

    Search by Date
    Search by Category
    Search with Google

    Photo Gallery

    @2012 Designed By Quick News Update