After two years of slowly increasing ratings, this time around ITV2 will have to pull out all the stops as expectations have never been higher.
However, initial reaction to the first batch of Love Island 2018 contestants has been mixed.
In a bid to make the show as family friendly as possible, rumours claimed producers were considering ordering this year’s hopefuls to tone down their sexual antics.
Meanwhile, Allen Scott from internet security giant McAfee warned the class of 2018 that as soon as they take part in the show they are increasing their chances of being hacked.
Mr Scott said: “Those set to enter the villa should clean up and clear out their phones and make sure they’ve got the right security in place to help stop personal information from getting into the wrong hands.”
Now another Love Island star, who we have decided not to name, has fallen victim to a naked leak.
In a string of X-rated vides and pictures, the ITV star can be seen in various states of undress before pleasuring themselves.
One image appears to have been sent via Snapchat and has an accompanying crude message asking if the receiver is in a state arousal.
The leak is just the latest in countless private celebrity images to appear online.
Daily Star Online previously revealed how X Factor singer Matt Linnen laughed off his nudes appearing online.
Responding to the snaps, which were taken while he was in the X Factor house, Matt, 29, joked: “Be careful out there kids.”
Meanwhile, Marnie Simpson’s boyfriend Casey Johnson also saw a host of naked images flood the web.
While the Ex On The Beach lad didn’t publicly comment on the snaps it isn’t the first time that his nudes have done the rounds on social media.
In a seriously awkward Snapchat video of her dog, Marnie was seeminly unware her man was standing in the back of the shot wearing nothing but his birthday suit.
While the post was only live for a matter of minutes eagle-eyed fans quickly grabbed the clip and shared it.