And viewers simply cannot get enough.
Now the first week is out the way, show bosses have thrown in two new girls, Tyne-Lexy Clarson and Gabby Allen to ruffle a few feathers.
And blonde bombshell Tyne-Lexy has revealed she hasn’t ruled out having sex in front of the cameras, despite her mum not being pleased.
She said: “No one’s warned me off [having sex in the villa], they’ve just told me to go in there and have a good time.”
Tyne-Lexy added to The Sun: “Obviously no one’s mum wants to see their daughter have sex on TV, but you never know when you’re in there, anything can happen!”
Looks like viewers are in for quite the treat with this new addition.
“Obviously no one’s mum wants to see their daughter have sex on TV”
Her comments will no doubt cause producers to breathe a huge sigh of relief, after show bosses have urged the new islanders to get just get on with it.
The ITV2 gang have been in the villa for over eight days now, and no-one has had sex.
In comparison, the class of 2016 saw Nathan Massey and Cara De La Hoyde, Malin Andersson and Terry Walsh, and Scott Thomas and Kady McDermott had already romped after just a week.
Are the newbies failing to live up to the show’s success?
Meanwhile, the new series has seen the first girl-on-girl kiss.
Jessica Shears – whose sex tape has leaked – and Olivia Attwood were seen locking lips in a game of dares.
Standing up in front of the gang, the girls wrapped their arms around eau other and smooched for all to see.