Seven hundred guests descended on central London on Tuesday with a host of A-listers and TV stars among the star-studded red carpet line-up at the 16th installment of the awards.
Britain’s Got Talent judge Amanda Holden hosted the awards, doling out gongs for 30 categories, including Best New Premium Skincare Product and Beauty Innovation of the Year.
X Factor’s Holly Tandy is performing at the ceremony, which will be attended by Daily Star and OK! owner Richard Desmond and his wife Joy.
The event opened with a speech from OK! Magazine editor in chief, Kirsty Tyler.
Guests include Peter and Emily Andre, Vicky Pattison, Great British Bake Off winner Candice Brown and Coronation Street’s Helen Flanagan.
Strictly Come Dancing stars Janette Manrara, Karen Clifton and Oti Mabuse ditched the ballroom for the red carpet.
TOWIE babes Lauren Goodger, Lydia Bright and Georgia Kousoulou were joined by James “Arg” Argent, Joey Essex and Mario Falcone.
Love Island winners Kem Cetinay and Amber Davies also strutted their stuff, along with Chris Hughes and Olivia Attwood, while Lisa Snowdon, Sarah Harding, Gaz Beadle, Stephanie Pratt and Stephanie Davis.
Guests in the VIP area had the option of quaffing Zubrowka Bison Grass Vodka, while Gancia Leggero prosecco is being served at the pre-awards reception.
This is the second year OK! has partnered with The Beauty Awards, following the success of last year’s event at The Banqueting House, which was attended by 350 guests.