News That Matters

Tag: adland&#039s

What next for adland's Napoleon as he quits WPP?

What next for adland's Napoleon as he quits WPP?

Business
Contacts and business associates of Sir Martin Sorrell have, it is said, in the past played a game when they are gathered together.The aim is to email him simultaneously and then see how quickly he responds and to whom he replies first.Invariably, they all get a reply, almost at once.The tale, repeated around the wine bars of Soho, Mayfair and the City too many times to merely be apocryphal, speaks volumes about the advertising mogul: that he is almost never incommunicado, that he replies to emails at lightning speed and that he is a consummate networker.In advertising, marketing and public relations, all activities spanned by WPP, there is no more important role than to love your client and hug them close to you at all times.Sir Martin's prowess at this, as demonstrated by the tale, has b...