Thursday, October 28News That Matters
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Tag: Advertisement

Facebook removes altered Conservative advertisement

Facebook removes altered Conservative advertisement

Technology
Facebook has removed a Conservative Party advert which misrepresented a BBC News story.The ad carried a BBC logo and headline saying "£14 billion pound cash boost for schools" - despite the story it linked to putting the figure at £7.1bn.The social media giant say the Tories had "misused" its advertising platform and it was working to stop headlines being changed in this way. The party has said it is reviewing the way its Facebook adverts are produced.The advert started running on 2 September following a government announcement on new funding for primary and secondary schools in England. Who will regulate digital political ads? Tory Facebook advert altered BBC headline Clicking on the ad took readers to a story on the BBC News website by Sean Coughlan, w...
Advertisement featuring Bachchan, daughter raises hackles of bank union

Advertisement featuring Bachchan, daughter raises hackles of bank union

Finance
A one-and-a-half minute long advertisement for a Kerala-based jewellery chain featuring Amitabh Bachchan and his daughter has come under attack from a bank union which termed it "disgusting" and aimed at creating distrust in the banking system. All India Bank Officers' Confederation, an organisation claiming to have membership of around 3,20,000 officers, today threatened to sue Kalyan Jewellers accusing it of "casting aspersion and hurting the sentiments of millions of personnel" through the advertisement. AIBOC general secretary Soumya Datta alleged that the theme, tone and tenor of the Ad were "disgusting, derogatory, to say the least and is aimed to create distrust in the banking system, for pure commercial gain." Kalyan Jewellers rejected the allegation, saying it was "pure fiction." ...