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Trump analytics firm denies aiding Leave campaign

Trump analytics firm denies aiding Leave campaign

Technology
The chief executive of Cambridge Analytica (CA), the controversial data analytics firm which worked for Donald Trump's presidential campaign, has denied his company helped the Leave.EU campaign, saying it had been the subject of politically motivated attacks.Cambridge Analytica is at the centre of an investigation by the Information Commissioner's Office (ICO) into the use of personal data by political parties, along with other companies.Speaking exclusively to Sky News, Alexander Nix said that laws around data sharing would need to be changed, to keep up with current practice. He also said that the Conservatives had run an "ill-prepared" and "absurd" digital campaign.Image:Alexander Nix: 'We didn't work for any of the campaigns that were involved in Brexit'He said: "A lot of the media tha...