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Animals' popularity 'a disadvantage'

Animals' popularity 'a disadvantage'

Science
The world's most popular animals are in more danger than we realise, according to a new study.A survey of the public's perceptions suggests many people are unaware that the animals they consider "charismatic" are under threat in the wild. These include lions, elephants, tigers and other animals which frequently appear in branding and advertising.Researchers suspect the animals' media ubiquity may lead people to think they are prospering in the wild.The findings were published by an international team of scientists in PLOS Biology.Charismatic speciesThe notion of "charismatic" species has cropped up recently in conservation biology, explains Dr Franck Courchamp, the study's lead author."There is a regular claim that the most charismatic species are diverting most of the time and resources [...