Google finally cleans up its Esta ads after eight years
Google says it will stop ads for expensive unofficial Esta services appearing at the top of search results, eight years after the first complaints.In 2010, the US started charging UK travellers to use the Electronic System for Travel Authorisation (Esta).Unofficial sites charging five times as much as the US government soon flooded the top of Google's search results, despite breaking Google's ad rules. Now, after a BBC News investigation, Google says it is tackling the issue.While unofficial Esta sites will still appear in the search results, they should no longer appear above the official website as advertisements when using the most common search terms. Since it has used machine learning to address the issue, the ads do still s...