Friday, September 30News That Matters
Shadow

Tag: comparison

Google retreats on controversial 'fake' price comparison scheme

Google retreats on controversial 'fake' price comparison scheme

Technology
Google has diluted a controversial scheme which critics say encourages the creation of "fake" price comparison sites - prompting one ad agency to say Google's "screwed everyone over". Sky News revealed last month that Google was offering substantial incentives - often amounting to hundreds of thousands of pounds a month - to retailers who passed their ads through a Google-certified comparison shopping service, or CSS.The search giant then showed the names of the CSSs in its Google Shopping insert, giving the impression of a thriving comparison shopping marketplace.Now Sky News has learned that Google has slashed, by almost 85%, the incentives it gives all but the biggest retailers, effectively killing the scheme for many smaller agencies. ...
Google asking ad firms to run rival price comparison sites

Google asking ad firms to run rival price comparison sites

Technology
For the past four months, Google has been encouraging advertising agencies to create price comparison sites, which it presents in the Google Shopping box. Google launched its Comparison Shopping Service (CSS) scheme in June 2018 in response to the European Commission's 2017 judgment, which fined the search giant a record-breaking €2.4 billion (£2.14bn), and ordered it to give its comparison shopping competitors "equal treatment".Google approached advertising agencies and invited them to build comparison shopping sites.It also offered substantial incentives to retailers to generate interest in the scheme.The search firm then showed the names of the new sites under the images in its Google Shopping advertising insert, giving the impression of a thriving comparison ...