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Unilever to drop ‘normal’ from beauty product descriptions

Unilever to drop ‘normal’ from beauty product descriptions

World
March 10 (UPI) -- Unilever announced it will drop the word "normal" from all packaging and advertising of its beauty and personal care products. The company made the decision as it launches its new Positive Beauty campaign in response to a global survey of 10,000 people in nine countries. Advertisement Based in London, the company's brands, including Dove, Lifebuoy, Axe and Sunsilk, are sold in more than 190 countries with 2020 sales of about $ 60.4 billion. "The decision to remove 'normal' is one of many steps that we are taking to challenge narrow beauty ideals, as we work toward helping to end discrimination and advocating for a more inclusive vision of beauty," the company said in a statement Tuesday. The company also said it also will increase advertisements representing under-repre...