
Mid-range phones catch Indians’ fancy now, fashion and lifestyle not so much
NEW DELHI: Sales of mid-range mobile phones priced over Rs 15,000 on ecommerce platforms doubled in the May-August period from pre-Covid-19 levels on account of new launches, while fashion and lifestyle products slumped 53% in August, according to market research firm Nielsen. In the fashion category, products priced at less than Rs 500 accounted for 40% of the orders, down from Rs 1,000 earlier, as shoppers cut spending, Nielsen said. There was a 26% increase in sales of electronics and home appliances through ecommerce channels in the months from May to August, as the economy opened up, compared with the pre-Covid-19 period of December to February. Overall ecommerce sales in August stood at 71% of the pre-Covid-19 level, Nielsen said. Consumers were cautious and generally scouted for dea...