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Advertisement featuring Bachchan, daughter raises hackles of bank union

Advertisement featuring Bachchan, daughter raises hackles of bank union

Finance
A one-and-a-half minute long advertisement for a Kerala-based jewellery chain featuring Amitabh Bachchan and his daughter has come under attack from a bank union which termed it "disgusting" and aimed at creating distrust in the banking system. All India Bank Officers' Confederation, an organisation claiming to have membership of around 3,20,000 officers, today threatened to sue Kalyan Jewellers accusing it of "casting aspersion and hurting the sentiments of millions of personnel" through the advertisement. AIBOC general secretary Soumya Datta alleged that the theme, tone and tenor of the Ad were "disgusting, derogatory, to say the least and is aimed to create distrust in the banking system, for pure commercial gain." Kalyan Jewellers rejected the allegation, saying it was "pure fiction." ...