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How Instagram’s influencers changed the model industry

How Instagram’s influencers changed the model industry

Technology
Evolve/Victoria Magrath/Models1Alexina Graham has been a successful fashion model for more than a decade - appearing in glossy magazines and walking the coveted Victoria’s Secret catwalk.But when the coronavirus pandemic hit, her work stopped.“I didn’t work at all in March and April,” she told BBC News.Over the past year, models have been asked to create their own content - shooting photos and promoting brands on personal social-media accounts.MODELS1“Social media is one of the main aspects of our job now,” Ms Graham said. “To shoot content every week, edit it all together and get it out there takes a long time.”L’Oréal’s brand ambassador, actress Eva Longoria, even filmed herself dying her own hair in lockdown.“It was a first for us to shoot a campaign with one of our spokesmodels in this...