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Potato Head: Hasbro eliminates ‘Mr.’ from brand name

Potato Head: Hasbro eliminates ‘Mr.’ from brand name

Business
Feb. 25 (UPI) -- Hasbro announced Thursday it's eliminating the "Mr." from the name of its popular Potato Head toys to offer children a gender neutral way to play. While the brand name of the toy will no longer feature the title "Mr.," Hasbro said it will still sell individual Mr. and Mrs. toys under the gender-neutral Potato Head banner. Advertisement The initiative coincides with the launch of a new Potato Head family toy, which includes two large potato bodies, one small potato body and 42 accessories to create characters of children's choosing. "Hasbro is making sure all feel welcome in the Potato Head world by officially dropping the Mr. from the Mr. Potato Head brand name and logo to promote gender equality and inclusion," Hasbro said in a statement. The new Potato Family Pack "will...