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Tag: postBrexit

Sorrell enters post-Brexit era with double US takeover swoop

Sorrell enters post-Brexit era with double US takeover swoop

Business
The marketing services tycoon Sir Martin Sorrell will this week swoop to make two US additions worth more than $ 200m (£146m) to his digital advertising empire.Sky News understands that S4 Capital - founded by Sir Martin in the wake of his departure from WPP Group - will announce on Monday that it is buying Decoded Advertising, a creative agency, and Metric Theory, a data-driven digital agency. The purchases will be the latest in a blizzard unveiled by S4 since its launch less than three years ago, and will take the group's total workforce to more than 3,500 people.Insiders said that Decoded and Metric Theory would become part of S4's MediaMonks and MightyHive divisions respectively.Decoded, which has offices in New York and Los Angeles, serves clients including T-Mobile, Visa and SC Johns
US cars ‘must be left out of post-Brexit trade deal’

US cars ‘must be left out of post-Brexit trade deal’

Science
Safety experts are urging the UK government to exclude American cars from any post-Brexit trade deal. They say imported vehicles should meet British safety standards for accidents with pedestrians, cyclists and children.UK PM Boris Johnson has indicated he expects cars to be included in any new transatlantic trade agreement.But safety campaigners point to a spike of pedestrian injuries and deaths in US road accidents.The increase is associated with a boom in large SUVs, which have been engineered to protect passengers but not pedestrians.The UK government said safety standards would not be "diminished" as a result of talks.In the UK and Europe, cars are designed to minimise harm to people on foot or on bikes if they are hit by a ...
PM gives green light to post-Brexit EU research deal

PM gives green light to post-Brexit EU research deal

Science
The UK will endeavour to continue within a €100bn (£85bn) EU science programme after Brexit.Prime Minister Boris Johnson gave the green light for the UK to negotiate its continued participation within the Horizon Europe research programme.Horizon Europe provides funding to scientists, students and industry for research.The news was revealed within a document setting out the government's approach to negotiations with the EU.The statement will come as a relief to research leaders, who feared that research collaboration would become a bargaining chip in general trade negotiations.The President of the Royal Society, Prof Sir Venki Ramakrishnan has been influential in persuading the PM of the importance of making an early commitment t
EU research head optimistic on post-Brexit future

EU research head optimistic on post-Brexit future

Science
An EU research head says that he is "optimistic" that there will continue to be close scientific collaboration with the UK after Brexit.Prof Mauro Ferrari said that science bodies on both sides of the Channel want close existing links to continue.Prof Ferrari is the new president of the European Research Council, which funds EU science and tech research.He made his comments at the American Association for the Advancement of Science Meeting in Seattle."I am very optimistic," he said. "The stakes are so high. It is in everybody's interest that a solution that is as good as the current one or better is found."Although there is near universal agreement that Britain's current close relationship with the ERC should continue, there is ...
Watch Dogs Legion: Click goes inside the post-Brexit game

Watch Dogs Legion: Click goes inside the post-Brexit game

Technology
In a world first, BBC Click’s Marc Cieslak has interviewed the creator of Watch Dogs: Legion inside the video game itself. Developed at Ubisoft’s Toronto Studio, the same technology used to create the game was employed to create an interview which takes place inside a virtual London.The game imagines a post-Brexit dystopian Britain as an oppressive surveillance state, where the player assumes the role of a hacker intent on bringing down the system by recruiting others to their cause.It is the third instalment in the popular video game franchise.In the interview, Marc Cieslak asked creative director Clint Hocking whether using real and divisive political events in a video game would resonate with players.Let's block ads! (Why?) BBC News - Technology