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New research reveals simmering misunderstanding under the tree

New research reveals simmering misunderstanding under the tree

Finance
IS THERE any other time of year when good intentions and materialism converge so tightly? The caring, the artistic and the diligent spend their days before Christmas wrapping gifts. Whatever lies inside, their love for the recipients will also be expressed through paper, tape, bows and ribbon.Then it all goes horribly wrong. New research* into the unwrapping of presents by two professors at the Yale School of Management and one at the University of Miami bravely applies rigour where sentimentality has long ruled. Their paper draws on a half-century of studies by scores of economists and psychologists as well as fresh field trials using hundreds of people from three universities.Upgrade your inboxReceive our Daily Dispatch and Editors' Picks newsletters.The result is, for wrappers, a distre...