Butterkist goes German with sale to KP Snacks
The Butterkist popcorn brand, whose adverts are familiar to generations of cinema-goers, will this week be added to the same stable of snack brands as Hula Hoops and McCoy's.Sky News has learnt that Butterkist is being sold by privately owned Tangerine Confectionery to KP Snacks, Britain's second-biggest owner of bagged snacks.Image:The Butterkist brand is familiar to generations of cinema-goersKP, which is part of the German food producer Intersnack Group, is expected to announce the deal on Monday.The value of the transaction is unlikely to be disclosed but is expected to be in the tens of millions of pounds.Insiders said that KP, which saw off rival interest from other multinational food companies, had been keen to buy Butterkist to gain exposure to the fast-growing popcorn category.As ...
