Lime and soda? No thanks, say non-drinkers
The days of lime and soda are over. "Sugary, carbonated or fruit-based juice drinks just won't do" for those seeking a booze-free alternative.At least, that is the view of Seedlip, which claims to be making the world's first distilled non-alcoholic spirits."We exist to solve this dilemma. What do you drink when you're not drinking?" says Ben Branson, founder of the Chilterns-based business. It is a conundrum that traditional drinks firms are also trying to crack.Diageo, the world's largest spirits maker, has just bought most of Seedlip. And industry experts say it is not alone in trying to find ways to tap into the non-alcohol sector.Rival Pernod Ricard, for instance, has done a deal to distribute non-alcoholic spirit Ceder and l...