
Sorrell enters post-Brexit era with double US takeover swoop
The marketing services tycoon Sir Martin Sorrell will this week swoop to make two US additions worth more than $ 200m (£146m) to his digital advertising empire.Sky News understands that S4 Capital - founded by Sir Martin in the wake of his departure from WPP Group - will announce on Monday that it is buying Decoded Advertising, a creative agency, and Metric Theory, a data-driven digital agency. The purchases will be the latest in a blizzard unveiled by S4 since its launch less than three years ago, and will take the group's total workforce to more than 3,500 people.Insiders said that Decoded and Metric Theory would become part of S4's MediaMonks and MightyHive divisions respectively.Decoded, which has offices in New York and Los Angeles, serves clients including T-Mobile, Visa and SC Johns...