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Tag: technology

Offline retailers use technology to attract younger consumers

Offline retailers use technology to attract younger consumers

Finance
BENGALURU: Brick-and-mortar retailers such as Lifestyle International, Shoppers Stop and Arvind Fashions are tweaking their merchandise mix or using technology to attract younger consumers who shop online. “The footfall of 18-22 year olds shrank by about 4% last year,” said Vasanth Kumar, managing director of Lifestyle International, adding that tablets to browse collections, a digital fitting-room assistant to alert the staff for product sizes and smart self-checkout services have been installed at key locations. “Making the time-starved and tech-savvy segment come to the store is our focus this year. The tech initiatives have been made keeping millennials in mind to reduce their pain points.” India has a median population age of 27.3 years compared with 35 years f...
Pop singer 'unblocks' boundaries of technology

Pop singer 'unblocks' boundaries of technology

Technology
Kelly Donnelly is on a mission, to inspire and empower women globally and in doing so she's pushing technological boundaries to ensure her music is heard around the world. The pop singer claims her single I Am She is the first "unblockable" music video in the world, meaning women living in censored regions like Iran and Saudi Arabia have access to it.Donnelly, from Nottingham, told Sky News the response has been amazing."I Am She is about me, but it's not just about me, this whole project, mission that I'm trying to do is to be relatable to all women, to everyday women, to the everyday mother," she said."So that's so amazing that since this started and the single came out that so many women have contacted me from Afghanistan, Mexico and Africa, saying I Am She... it feels l...
Morgan Stanley launches new advisory technology platform

Morgan Stanley launches new advisory technology platform

Finance
Morgan Stanley is ramping up its fight to distinguish its wealth management business in one key area: technology. The firm on Monday launched WealthDesk, a new platform for its army of 15,000-plus financial advisors. The idea of the platform is that it will provide financial advisors with one dashboard where they can go for all of their financial planning, advice and implementation tasks. The effort is part of a broader technology strategy at the firm. Morgan Stanley has rolled out a tool named Next Best Action, which uses artificial intelligence to h...