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Instagram unveils new video service in challenge to YouTube

Instagram unveils new video service in challenge to YouTube

Technology
Facebook's Instagram service is loosening its restraints on video in an attempt to lure younger viewers away from YouTube when they're looking for something to watch on their smartphones. The expansion announced Wednesday, dubbed IGTV, will increase Instagram's video time limit from one minute to 10 minutes for most users. Accounts with large audiences will be able to go as long as an hour. Video will be available through Instagram or a new app called IGTV. The video will eventually give Facebook more opportunities to sell advertising. It's the latest instance in which Instagram has ripped a page from a rival's playbook in an effort to preserve its status as a cool place for young people to share and view content. In this case, Instagram is mimicking Google's YouTube. Before, Facebook an...
Children exposed to horror film ads on YouTube

Children exposed to horror film ads on YouTube

Technology
Children were left distressed after seeing ads for a horror film on YouTube, the Advertising Standards Authority (ASA) has revealed.Three parents contacted the ASA after their children saw ads for Insidious: The Last Key - rated 15 in the UK.One ad for the film was shown before videos of songs from Frozen, instructions for building a Lego fire station and a clip from the cartoon PJ Masks.The ASA has upheld the complaints.In a second ad, the ASA said a young woman was seen "lying on a floor immobile, bloodied and distressed while a humanoid creature crept towards her and then probed at her with claw-like fingers and pierced her skin".Screaming womenFurther horror-themed imagery followed, including a sequence of women screaming.Thi...
YouTube deletes half of 'violent' music videos

YouTube deletes half of 'violent' music videos

Technology
YouTube says it has deleted more than half of the "violent" music videos that the country's most senior police officer asked it to take down. More than 30 clips have been removed so far.Metropolitan Police Commissioner Cressida Dick has blamed some videos for fuelling a surge in murders and violent crime in London - and singled out drill music.She asked YouTube to delete content which glamorises violence. Drill originated in Chicago. Its biggest breakout star is arguably Chief Keef, famous for his 2012 track I Don't Like.The genre's lyrics often detail vivid accounts of taking drugs and violence.In February, 17-year-old rapper Junior Simpson was sentenced to life in prison after he and three others stabbed 15-year-old Jermaine Goupall to death.The court h...
YouTube stars' fury over algorithm tests

YouTube stars' fury over algorithm tests

Technology
Some of YouTube's most popular stars have criticised the website for "experimenting" with how their videos are delivered to their fans.Unannounced, YouTube started testing an algorithm that changed the order videos appeared in users' subscription feeds.The experiment came to light when some users complained on social media.One YouTube star said it was the worst decision the website had made for years. But YouTube defended its experiment.What's the issue?Originally, the YouTube subscription feed was a chronological list of videos from all the channels that a person had chosen to "subscribe" to. The system let people curate a personalised feed full of content from their favourite video-makers.However, many video-makers have previously complained that some ...
YouTube stars 'might encourage kids to eat more calories'

YouTube stars 'might encourage kids to eat more calories'

Health
Social media stars might be encouraging children to eat more unhealthy snacks, a new study suggests. It found children who saw popular vloggers consuming sugary and fatty snacks went on to eat 26% more calories than those who did not. The study, presented at the European Congress on Obesity, examined the responses of children to images from social media. The findings come amid calls for tougher rules on junk food advertising. The social media stars used in the study were Zoella, who has 10.9 million followers on Instagram, and Alfie Deyes, who has 4.6 million. The 176 children were split into three groups and shown either pictures of the personalities promoting unhealthy snacks, healthy foods or non-food products. The children w...