
Even luxury brands offer pay later options now
After electronics, apparel and e-commerce companies, luxury brands like Hugo Boss, Corneliani, Emporio Armani, Salvatore Ferragamo are now offering the pay later financing solution to their customers which allows them to receive an item and pay for it in instalments with no interest. The flexible payment option, popularly known as ‘Buy Now Pay Later’, is aimed at attracting younger shoppers towards these brands, which offer the scheme on items priced in the range of Rs 20,000 to Rs 30,000. “Majority of consumers look for affordable ways to finance their purchases, it is important that the experience of availing Pay Later EMIs at the point of sale is as seamless as possible,” said Baljinder Paul Singh, director, Unicorn Infosolutions, an Apple Premium Reseller. William Penn, which is giving...