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What's gone wrong at Weight Watchers?

What's gone wrong at Weight Watchers?

Business
For a business that now sees itself as being all about wellness and not just shedding pounds, the company formerly known as Weight Watchers looks like it has been on a crash diet.In the second half of its financial year, it dropped 600,000 subscribers.And at the beginning of its peak season - when Christmas overindulgence morphs into New Year virtuousness - membership is well below forecasts. The problem, it seems, is all in the name.After 56 years of trading as Weight Watchers, the company changed its name last September to WW, which, it says, doesn't stand for anything - not Weight Watchers, not even its new tagline "Wellness that Works".Why did Weight Watchers change its name?The intention, under new chief executive Mindy Gros...
Robbie Williams 'proud' to be new face of Weight Watchers

Robbie Williams 'proud' to be new face of Weight Watchers

Entertainment
Robbie Williams has been revealed as a brand ambassador for WW, formerly known as Weight Watchers, alongside Oprah Winfrey and Kate Hudson. The X Factor judge will use his personal weight journey to encourage others to be healthier in 2019.He is one of several ambassadors in the Every Body Matters campaign. Image: Robbie poked fun at his weight with his 2013 song No One Likes A Fat Pop Star Weight Watchers rebranded as WW, dropping the 'Weight' reference, in September and now aims to focus on wellness and health.Williams will be sharing his "wellness journey" on social media, using the hashtag #MyWhy.He said: "WW is the first programme that truly feels like it fits with my life."After my back injury last year, I defini...

Has Weight Watchers Stock Peaked?

Finance
[unable to retrieve full-text content]Weight Watchers International NYSE WTW may be the biggest turnaround story in the last few years In 2015 the stock traded below 4 per share as Weight Watchers cut its profit forecast 50 below analyst expectations and instituted an 100 million cost cutting plan In October Latest Articles in